KIMTR – begins with happiness in accident, an embrace of imperfection. Its garments are built through a connected process of preserving, breaking, and regenerating, holding the memory of each material as it transforms. More than a collection, every design is a fragment of Vietnamese emotion and culture reinterpreted through a contemporary lens, speaking to the primal instinct of the urban soul-lyrical, mysterious, free-spirited yet gently reserved and seeking honesty within a world in constant motion.

Through the dialogue of contemporary technology and traditional wisdom, KIMTR creates pieces shaped for longevity. Each design upholds absolute individuality, offering a refined space for the wearer to exist with ease and authenticity

KIMTR – Happiness in Accident
A quiet celebration of imperfection. Each piece embraces the beauty of flaws, shaped through intentional randomness — natural wrinkles, traces of time, and the tactile memory of human hands.

KIMTR – Play
An exploration of movement and adaptability. KIMTR shapes modern garments through subtle, unconventional styling - Transformable designs, multi-way wearing, and fluid silhouettes that respond intuitively to the body in motion.

KIMTR – Dejour
Objects for everyday living.
Extending beyond garments, Dejour evolves into lifestyle essentials and intimate details — from hats and scarves to scent — forming a cohesive ecosystem of daily rituals